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GOTO Amsterdam: The disruption track

May 20th, 2015 by

It must have been somewhere in 2004 when I listened to a single podcast every day for more than a week. Each day when commuting to work and back it was the podcast called “Capturing the Upside” by Clayton Christensen. I was so impressed by the amount of insights and knowledge shared in this podcast that I bought his first two books immediately. It was Clayton Christensen who coined the theory of Disruptive innovation.  When you read Eric Ries his book on Lean Startup you can recognize this movement leverages the Disruptive Innovation theory: e.g. initial “crappy” products(mvp) enter a small part of the incumbents market and not considered/recognized a threat.


Software is eating the world….

Marc Andreessen, already famous, quoted that “Software is eating the world.” In an interview with Walstreet Journal he wrote the following:

softwareIsEatingTheWorld….My own theory is that we are in the middle of a dramatic and broad technological and economic shift in which software companies are poised to take over large swathes of the economy.

Companies in every industry need to assume that a software revolution is coming. This includes even industries that are software-based today. Great incumbent software companies like Oracle and Microsoft are increasingly threatened with irrelevance by new software offerings like and Android (especially in a world where Google owns a major handset maker).

Over the next 10 years, the battles between incumbents and software-powered insurgents will be epic. Joseph Schumpeter, the economist who coined the term “creative destruction,” would be proud.

…many people in the U.S. and around the world lack the education and skills required to participate in the great new companies coming out of the software revolution.


Disruption at GOTO Amsterdam 2015

disruptionDisruptive technologies and innovations at a developer conference sounds obvious: software is eating the world and disrupting the status quo; who builds that software? Not just the average developer.

It are those who are passionate about technology and already looking what comes next to help shape the world of tomorrow by. Stated differently the GOTO Conference audience.

To feed the hungry minds of our audience we therefore shaped an entire track: disruption. For those who shape the world of tomorrow we offer the stories and insights from the great minds who disrupt the world. We also show some interesting new things that are (just) ahead of us.

With Uber and Bitcoin we have 2 of the best known disruptive forces. From the European continent we have DanskeBank  who created a mobile payment solution which made them the dominant party in Danmark. With Android wearables and Disruptive Dave we try to offer new angles to use of technology in fields already known or completely new.

Be part of it too!

This June, 17th, 18th and 19th GOTO Amsterdam will celebrate its 5th birthday. With 5 keynotes, 8 high quality tracks and 6 workshops we have shaped a unique conference. With a few weeks to go, you can still register and be part of it too.


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