It started as a fairly typical technical project. They had heard about Machine Learning and wanted to first know what it is. So none of our usual business first themes, just straightforward machine learning and what you can do with it.
Our CTO and
Parallel to the first project they started to see the light about innovation, digital opportunities. We jointly created a digital playground.
Jointly as that is the only way to make real business relevant products come to
Both projects added
And a lot of our internal mantras were adopted as well. Adoption is King – start with the users, end with the user. Business value can only be created when the solution is being used. No Training – apply CX thinking to the employee, focus on the EX. If they need training to use it, you failed. The circle of 3 – find the intersection of feasibility, desirability and business. Ignore one of the 3 and fail. Start with why – start with the business goals and the metrics and overlay them in all the machine learning, integration and measure steps.
One of our predictions we give our customers is the 1 to 25 effect. Once they implement just 1 small solution, the value of our approach of machine learning becomes in your face. You will see the internal organization come forward with at least 24 other ideas. “Can we go first with the next MVP?” If you have a great team, a
If all goes well
We start having workshops about value propositions, about business model canvas. BMC and VPC become part of the project. Emotions start flowing, aren’t we too late? I can share a Chinese diamond of wisdom – the best moment to plant a tree was 20 years ago, the second best moment is now.
This customer this week suddenly realized their existing business model based on reactive site repairs due to the new insights is transforming into proactive customer mobility care. Always a privilege to be part of that journey.
So now the data start results in us helping them to come up with new pricing models for all the new services they envision. That moment one of the drawings I used in the beginning sinks